Thursday, February 27 | Video Production with Naomi Hogarty RSVP
Naomi is an experienced strategist, director/producer with a passion for building brands and challenging the status quo. She has a 20+ year track-record of creating award winning content, launching new ventures, and delivering impact, both as a creative director and consultant.Skilled in creative development, production management, content development, editorial/Avid Technology, and well versed with 4K+HD cameras. Join Naomi's Video Production workshop on February 27, focused on how to produce great video content on any budget.
Thursday, March 12 | Event & Experience Activation with Chris Beninati RSVP
Chris Beninati is an entrepreneur and creative leader, starting Vanguard East Agency (VEA) in 2014. VEA is a modern production agency based in Southampton, New York. The first of its kind in the area, VEA is a social orchestrator, connecting the world’s most leading brands to The Hamptons. We help think, launch, and produce strategic brand work across this niche and vital market. The agency serves as a resource not just to brands, but the agencies, and creative teams behind them to collaborate on brand foundations and objectives. The mission is to pioneer relevant and current trends that will capture attention and inspire action. Chris has worked with brands including AMEX, Soul-Cycle, Conde Nast, GQ, Uber, Heineken, Surf Lodge, Jimmy Choo, PureWow, Virgin Mobile, Proctor & Gamble, Olay, Bose, The Knot, Hamptons Magazine, Carbon 38, and more. Join Chris's Event & Experience Activation workshop on March 12 all about event management and creating engaging experiences with influencers.
Tuesday, March 24 | Email Marketing with Ashley Heather RSVP
Ashley John Heather was an entrepreneur from a young age. His first business was as a teenager, designing computer games on the Acorn Archimedes in the late eighties. Ashley has over 20+ years of marketing & digital experience, founding two successful full services marketing agencies in NYC. In 2017, Ashley started The Spur in Southampton to help local entrepreneurs grow their businesses. The common thread behind his work is the 4C's including how consumers' multi-channel digital behavior is transforming our business landscape. From entertainment to retail, technology to healthcare, he is at the leading edge of digital innovation and implementation. Join Ashley's Email Marketing workshop March 24, on how to build effective email campaigns.
Tuesday, April 7 | Photography & Personal Image with Jennifer Heffner & Alyssa Peek RSVP
Jennifer Heffner is a corporate photographer and owner of East 27 Creative and Jennifer Heffner Photography, with studios located in East Hampton, NY, and Washington, D.C. East 27 Creative helps clients bring their brands to life through photography, videography, visual marketing, and brand consulting. Jennifer’s photography spans diverse subject matter and is all about storytelling. Over the years she has worked for a variety of newspapers, magazines, and as a photographer and photo editor for the White House Photo Office. She loves to teach and is always excited to share her knowledge with others.
Alyssa has a uniquely skilled eye and sense for fashion, color, and shape. She uses her camera as a tool to connect women to themselves, to their core, and thus show them a version of themselves they didn’t know was possible. She also connects with nature in a way that offers a new perspective on traditional landscape photography. Join Jennifer & Alyssa's Photography & Personal Image workshop on April 7 to learn how to create and use images to build your brand.
Tuesday, April 21 | PR/Social Media Strategy with Steve Haweeli RSVP
Steve Haweeli founded WordHampton Public Relations in 1997. Long Island Business News acknowledged him in the Fifty or so Around 50 Class of 2010 business leaders. In May 2012, Haweeli was awarded the prestigious "Jack Rettaliata Lifetime Achievement Award" from the Public Relations Professionals of Long Island In 2012, Haweeli and his team launched two new divisions of the company, Long Island Restaurant & Hospitality Group and Metro Restaurant Marketing. Haweeli has been involved with the local community in various ways over the year and is a longtime Board member and former president of the East Hampton Chamber of Commerce. Join Steve's PR/Social Media Strategy workshop on April 21, and learn about successful PR & Social Media strategies.
Thursday, May 21 | Websites & eCommerce with Carina Kopa RSVP
Carina Kopa has found her niche of expertise within the world of website design after years of working on numerous e-commerce sites creating apps and mobile friendly sites for large corporations. Her background began in branding, but soon after, she dove into the world of user experience design. Working closely with digital marketing teams and developers, Carina created sites which were SEO and user friendly with a strong focus on conversions. Currently, Carina works independently in the Hamptons with a group of other independent web developers and seo experts to help small to medium sized businesses get started on the right foot with a high quality site that is sure to generate leads and convert users into buyers. Join Carina's Websites & eCommerce workshop on May 21 all about the tools and strategies for building a successful e-commerce site.
Thursday, June 4 | SEO/SEM with Mike Corso RSVP
Mike is a digital marketing and data analytics expert with direct management experience. He has experience building and optimizing acquisition (demand generation) and retention programs and advanced knowledge of SEO, SEM, landing page optimization (A/B tests), social media (paid and organic), content development, link building, and LinkedIn advertising lead generation campaigns. Join Mike's SEO/SEM workshop June 4 on how to optimize your website for organic traffic, and purchasing google/FB ads.